3 Tips to Use Live Streaming Video on Periscope to Promote Your Choir

I've been wanting to write something about the Periscope phenemenon for some time now, but man, it's a topic that has so many ideas, twists and turns to it, that it's been tough to shrink it [...]

By | February 4th, 2016|Categories: Website Marketing Tips|Tags: , |

TCDA President Kari Gilbertson on music, education, and the challenges of technology

Kari Gilbertson is the president of the Texas Choral Directors Association (TCDA) and a member of American Choral Directors Association (ACDA), Texas Music Adjudicators Association (TMAA), and Texas Music Educators Association (TMEA). She has been teaching [...]

By | October 27th, 2015|Categories: Music Community Spotlight|Tags: , |

Maximizing SEO in a Choir or Chorus Website

One of the most common questions that I get from choruses and choirs who are looking to update their public-facing websites is "what about SEO?" SEO, or Search Engine Optimization, has changed dramatically over the years, [...]

By | June 28th, 2015|Categories: Website Marketing Tips|Tags: |

Print Mail Still Works if You Integrate Digital Channels

For many choirs, printing brochures is still a central part of marketing strategy. While you may be hearing that print is dead, you should think twice before abandoning your direct mail to go entirely digital. [...]

By | July 2nd, 2014|Categories: Social Media Tips|Tags: , |

How to Get Over Your Fear of Social Media

Despite the popularity of social platforms in the choir world and among listeners, a lot of choirs may not be hopping on the social media bandwagon. While some groups may not have time to add social [...]

By | July 1st, 2014|Categories: Social Media Tips|Tags: , |

Creative Programming Can Engage Local Audiences

Classical musicians are facing declining audiences, and this is often the case for more traditional choirs as well. While a capella groups and show choirs are having a cultural moment, classical singing is less visible. [...]

By | June 30th, 2014|Categories: Audience Development|