About Stacey Rose

Stacey comes to Choir Genius powered by Groupanizer with a lifetime of singing as well as diplomas in new media design and photography. Passionate about community, about the act of singing in a group, and helping groups discover and portray their personality, Stacey works in both the marketing and the public website departments.

3 Tips to Use Live Streaming Video on Periscope to Promote Your Choir

I've been wanting to write something about the Periscope phenemenon for some time now, but man, it's a topic that has so many ideas, twists and turns to it, that it's been tough to shrink it down into one blog post! But in the meantime, there are some really neat applications for this online video sharing [...]

By | February 4th, 2016|Website Marketing Tips|0 Comments

TCDA President Kari Gilbertson on music, education, and the challenges of technology

Kari Gilbertson is the president of the Texas Choral Directors Association (TCDA) and a member of American Choral Directors Association (ACDA), Texas Music Adjudicators Association (TMAA), and Texas Music Educators Association (TMEA). She has been teaching choral music for the last 26 years at the elementary, middle school and high school levels. She has a Bachelor’s [...]

By | October 27th, 2015|Music Community Spotlight|0 Comments

Maximizing SEO in a Choir or Chorus Website

One of the most common questions that I get from choruses and choirs who are looking to update their public-facing websites is "what about SEO?" SEO, or Search Engine Optimization, has changed dramatically over the years, and it's really no wonder that you might be feeling confused about what's effective, and more importantly, what gets penalized [...]

By | June 28th, 2015|Website Marketing Tips|0 Comments

Print Mail Still Works if You Integrate Digital Channels

For many choirs, printing brochures is still a central part of marketing strategy. While you may be hearing that print is dead, you should think twice before abandoning your direct mail to go entirely digital. Printed brochures and other mailings have unique value, and people tend to appreciate them more than you may think. In [...]

By | July 2nd, 2014|Social Media Tips|0 Comments

How to Get Over Your Fear of Social Media

Despite the popularity of social platforms in the choir world and among listeners, a lot of choirs may not be hopping on the social media bandwagon. While some groups may not have time to add social media to their list of choir marketing efforts, other reasons exist. Some groups may be a little afraid to add [...]

By | July 1st, 2014|Social Media Tips|0 Comments

Creative Programming Can Engage Local Audiences

Classical musicians are facing declining audiences, and this is often the case for more traditional choirs as well. While a capella groups and show choirs are having a cultural moment, classical singing is less visible. Singing groups that deal primarily with classical repertoire may have trouble attracting new audiences, particularly if they want to showcase [...]

By | June 30th, 2014|Audience Development|0 Comments

How to Attract Millennials to Your Choir

Many singing groups consciously seek out younger members to join their ranks. This makes sense; as older members retire or leave the group, it will be the younger recruits who inevitably take over. However millennials, that generation of young people born in the 1980s to early 2000s, can be hard to get in touch with. But [...]

By | June 26th, 2014|Social Media Tips|0 Comments

Improve Your Rehearsal Plans for More Productivity

Rehearsal planning is a significant part of choir management. If you don't have specific plans in place, you may be floundering once you get up in front of the choir. When you have performances on the horizon, you need to make sure you're adequately preparing in advance. Balancing all these dates can be difficult. Here [...]

By | June 25th, 2014|Planning, Rehearsals, Singer's Health|0 Comments

Facebook Engagement Tips

Your Facebook page is one of the most important parts of choir marketing, right after your website. If you use it well, you can keep your audiences engaged and excited between performances. Facebook still has the greatest membership of all social media platforms, so it's important to update your page consistently. Of course, once you [...]

By | June 24th, 2014|Social Media Tips|0 Comments

Tips for Gaining Email Subscribers

Email is one of the central parts of any choir marketing campaign. To keep audience members engaged in between performances, many singing groups send out e-newsletters. You may have a big list of subscribers. However, you can't just assume that every one of these individuals is fully engaged. Some of them probably ignore your messages, [...]

By | June 23rd, 2014|Audience Development|0 Comments