Sell more concert tickets with Dr. Philip Grant
If you are looking to attract a long line of excited music fans subscribing to your concert series, this edition of ChoirSuccess will show you how.
Dr. Grant answers the question “How can I get more people to come to my shows?”. He breaks down the mistakes arts organizations are making when building their repertoire and designing and executing marketing programs. From attracting high-profile soloists to focusing on upscale concert-goers, he shows why most of our go-to ideas about arts marketing are outdated and ineffective.
Dr. Grant reveals his research into the three key drivers that motivate music lovers to buy tickets and annual subscriptions. He shares the crucial difference between entertainment and emotional events and how to create an experience for your concert-goer that exceeds their expectations. The result? You’ll get the whole town talking. If you are looking to attract a long line of excited music fans to subscribe to next year’s concert series, Dr. Phil Grant will show you how.
About Dr. Grant
Dr Philip Grant has a Ph.D. in marketing and extensive real world experience getting “bums in seats” having successfully toured a choral show around North America for ten years.
From attracting high profile soloists to focusing on upscale concert goers, Dr Grant shows why most of our go-to ideas about arts marketing are outdated and ineffective.
He shares the three key drivers that motivate music lovers to buy tickets and the crucial difference between producing an entertainment vs emotional event. You’ll learn how to create an experience for your concert goer that exceeds their expectations and makes your series the talk of the town.
The opinions expressed in this program are those of the guests and contributors. They do not necessarily reflect the opinions of ChoirGenius Inc.